BoltAudit names the script, plugin, or query costing you readers and ranks each fix by the readers it wins back.
Why do publisher sites get slow?
Content sites accrete weight in their own way: third-party ad and analytics scripts that block first paint, heavy related-post queries running on every article, post revision tables that grow without bound as you publish daily, and oversized featured images loading above the fold. Each is a nameable cause, and each is a ranked fix scored by the readers it wins back.
Publishers feel the search split first. When readers ask an AI to summarize a topic, the AI cites the sites it can read and trust. The SEO & AEO audit shows whether your articles carry Article schema, whether AI crawlers can reach you at all, and which pages are structured to be quoted. Speed keeps the readers you have. Citability decides whether the next ones ever arrive.
A slow page loses the visit and the impression. Two revenue lines, one root cause.
A reader who leaves during a slow first paint never sees your article. That is a session gone before your content had a chance, and on a mobile-heavy site it is most of the traffic at risk.
Viewable impressions are what you get paid for. When a reader bounces before your units load and scroll into view, the impression never counts. Slow pages quietly erode viewability, not just sessions.
Real findings, ranked by readers recovered, with the evidence behind each one.
Every post you publish adds revisions, images, and queries, so a site that was fast last week can be slow today without a single deploy. Scheduled re-audits run on their own and email you the moment something moves in the wrong direction.
All paid plans include unlimited AI audits with your own key, plus SEO and AEO free.
3 sites · $4.00 per site
A single title, plus a staging copy. Right for one publication you run yourself.
Choose Solo15 sites · $1.93 per site
A small network of titles, or one title with a full staging and dev pipeline. Best value per site.
Choose StudioNo. BoltAudit does not touch your ad tags. It reads how your scripts load and flags the ones blocking first paint, but it never rewrites, removes, or reorders your ad code for you. Any change is one you preview and apply yourself, and it is reversible in one click.
Yes. The Local Audit is read-only, so a scan changes nothing at all. You get a ranked list of what is slowing the page, including your ad and analytics scripts, and you decide whether to act. Reading the report has zero effect on your ad setup or revenue.
BoltAudit finds the growth: unbounded post revision tables, orphaned metadata, and transients that never expire. It ranks a cleanup by the load time it recovers, backs up before any change, and scheduled re-audits alert you when the database starts growing again so it does not creep back.
AEO is answer engine optimization: being found when a reader asks an AI assistant a question instead of searching Google. As more readers start with an AI, the sites structured to be cited win the visit. AEO is shipping as part of BoltAudit's SEO and AEO Optimization, included free on every paid plan.
Weekly is a good baseline for a site that publishes daily, because every post adds revisions, images, and queries. Scheduled re-audits run on their own and alert you on a score drop, a visitor-loss spike, or database growth, so you catch a regression within days rather than at the next manual check.
The free Local Audit is read-only, runs on your own server, and names the script costing you readers. Two minutes to your first report.